Chile is the 3rd most unequal country in the OECD.
Despite the impressive decline in poverty and the developments achieved across over three decades of political stability, high levels of inequality are still an obstacle to social mobility. This is most evident in rural areas – 83% of Chile’s national territory - due to poor access to basic assets, from good housing conditions (61% in rural areas compared to 90% in urban areas), to the availability of broadband internet (16% in rural areas vs 60% in urban areas).
Building Bridges for the Future, by Balloon Latam, tackles wealth inequality in rural Chile by generating links between rural entrepreneurs and businesspeople, students, and representatives from local and international organisations. The trainings empower entrepreneurs with the skills to drive sustainable innovation and the new relationships promote networks and commercial access to regional and national markets.
In the 4th Perspectives interview, we asked Sandra and Valeria - respectively a tourism entrepreneur from the mountain area of Chochamó, and a Balloon mentor from Mexico City - for their personal view on essential aspects of life and on their mutual mentoring experience.
It turns out that both the wealthy and the non-wealthy gained a life-changing experience. And, as Valeria says, being rich means that “you have the power in your hands to help many. It is a commitment that some people do not want to or cannot make, but if they give themselves the opportunity to do so, they can change the world […]. It is a decision, and it is difficult in many cases.”
Valeria Tapia Castañon is a Mexican Communicologist with a diploma in Public Affairs, who lives and works in Mexico City.
After an internship at the UN in Mexico, Valeria worked as the communications Coordinator for Balloon Latam Mexico and started collaborating with the organisation on various social impact projects. Recently, Valeria joined the ‘Balloon International Cochamó 2022’ programme. Balloon International programmes attract entrepreneurs, students and representatives of organisations across Latin America, who commit as mentors for Chilean rural entrepreneurs. On this occasion Valeria and Sandra had the chance to work together and make a difference in each other’s lives.
Sandra de Lourdes Oyarzo Soto is a tourism entrepreneur who joined Balloon Latam Building Bridges for the Future programme in 2020.
Sandra was born and raised in El Bosque Cochamó, where she lives with her husband and their four children. In 2020, as COVID-19 heavily impacted the local economy, Sandra joined the Balloon ‘Financial education, Brand Consulting and Fund Application’ programme. The inspiration and tools gained through the programme allowed Sandra to open the panoramic viewpoint ‘Mirador Entre Volcanes’, which is today a popular tourist attraction in the area.
Sandra and her husband are now working hard to take the Mirador to the next level, by offering unique, atmospheric accommodation where visitors can enjoy the natural beauty of Cochamó to the fullest.
About Building Bridges for the Future, Chile
See how Balloon Latam and the Julius Baer Foundation are reducing wealth inequality in rural Chile through training in sustainable entrepreneurialism, generation of commercial networks, and bonds of trust between the privileged and the less privileged.
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